Porsche: Bloodlines

Challenge: Position the all new Cayenne GTS as part of the legendary Porsche family.

Solution: Our Bloodlines concept was that all Porsches are the similar under the hood. The Cayenne website let users interact with the cars and rev the engine. When they revved an engine, another Porsche in the family would rev back in the distance, welcoming the Cayenne to the family. Users could also explore the interior, take an audio quiz, watch videos and upload their own engine revs.