Cadillac

Challenge: Create online tools and experiences for a new generation of Cadillac buyers.

Solution: Based on research, we developed user personas and a comprehensive UX strategy. Then we went to work on a site where users could experience the innovation, technology, design and excitement of the all new lineup of Cadillacs. All infused with our brand strategy: Red Blooded Luxury

New Standards

When Cadillac returned to racing, we used it as another way to connect with a new audience. Playing off the old brand tagline “The Standard of the World”, we created the concept “New Standards” to show where the brand was headed. We created an immersive digital experience where users could interact with features of the V-Series and quickly access the shopping and buying tools of cadillac.com.