takemefishing.org

Challenge: Make the nostalgic sport of fishing relevant to a new generation.

Solution: Our target audience was new to fishing, but looking for escape, connections and excitement. Luckily, the thrill of a big catch is universally shared. Our user persona was dads, since purchasing gear and finding the destination primarily rested on his shoulders. We redesigned the entire website and transformed it into a go-to fishing guide with a wealth of information, but also made the experience approachable for novice anglers.