Land O’Lakes
Challenge: Transform a heritage brand into a trusted resource for a new generation.
Solution: We repositioned the brand and created fresh storytelling and relevant content ideas. Based on research and data, we figured out where our target audience was spending time online and activated an ecosystem of immersive experiences that created strong engagement with a new generation.
Land O’ Lakes ecosystem video:
Farm Families Site: This experience gave users the chance to meet the families who are behind all the Land O’Lakes products. Content was created around the four seasons, showing how the farms never stop working. Interviews, photos, stories and recipes immersed users in each family story.
Agency: Colle McVoy / Digital CD: Marc Stephens / Designer: Dan Jenstad / Writer: Christine Gault
European Butter Launch: We created a recipe-driven social campaign to launch Land O'Lakes new European Style Butter. The "Yes, please" campaign engaged users with recipes made with the new product. Content also included tips and tricks for cooking and baking with European style butter.
