Life Time: Creative

Life Time has a broad ecosystem with over a dozen sub-brands and it was crucial to provide creative support for all them. All creative work was rooted in marketing insights and was targeted at both acquiring new members and retaining existing members. We produced work that came to life in all of our marketing channels: site, app, social and paid media, digital signage in the clubs, email, events, etc.

Creative reel:

New Product Offerings

Life Time is continuously developing cutting-edge programing, products and services for its members. A recent example is Ringside, a boxing-inspired class that takes members through a series of boxing drills and moves for a total-body conditioning experience. The strategy for the creative was to tap into the competitive mentality of the target audience and challenge them to train like a champion.

New Club Openings

On average, Life Time opens one new club a month. It’s the lifeblood of the businesses, so it’s crucial to have creative that is effective in driving interest in prospective members. Marketing insights from local areas were key to developing work that resonated with the target audience. Coral Gables is an especially exciting example of an opening because it was the first Life Time location to have a club, co-working facilities and residences all in one location.

Events

One of the most effective ways to keep Life Time members engaged in the brand is through events. There are a wide range of in-club events, as well as world-class athletic events. One of our favorites is the iconic Chequamegon (pronounced “shi-wa-me-gone”) Mountain Bike Festival, a 40 mile endurance race in the woods of northwestern Wisconsin. It was important for the creative to stay true to the grass roots nature of the event and include Life Time branding in an authentic way.

This overview of Life Time creative work is just a small sample of all the work I’ve led with my teams. Please let me know if you would like to see additional work in any specific area.