Life Time: Content
One most effective ways of engaging audiences and building the brand was through compelling and relevant content. Rooted in our brand strategy and guidelines, my teams were constantly creating fresh digital experiences, on-demand videos, member stories, brand photography, etc. The content was activated in all our digital and marketing channels that resonated most with our target audience.
Content reel:
Digital content and experiences
Our digital strategy was simple: Make getting (and staying) healthy easy. We continually added and improved the tools members needed to engage with the brand in the clubs, at home or wherever they might be. Multi-disciplinary teams were focused on optimizing the quality of our content and the UX and design that delivered the experience (especially during the pandemic). Relevant programs, events and editorial content was surfaced in the right places to keep users informed, educated and engaged.
Content enhancements:
Member stories
One of the most powerful ways to tell the Life Time story was through our members and their experiences. Life Time has changed peoples lives in countless different ways. Gigi’s story is a great example of this and a story that resonates with many people. A struggling mother who stepped out of her comfort zone to find the community and support and she needed at Life Time.
Gigi’s story:
ECD: Marc Stephens / Director of Copy: Jack Fahden / Designer: Robert Pflaum / Director: Coy Larson / Editor: Casey Burres / Production Partner: Capture Studios
Product and offering content
Because Life Time has so many products, it’s crucial to have the right content for audiences to understand everything the brand has to offer. Marketing feedback taught us the best way to tell these stories was through the employees and members themselves. Our Life Time Kids offering is very robust and was a great opportunity to use the right content to tell the full story.
Life Time Kids product video:
